Search engine optimization analysis or SEO analysis do not really have their secret formula. In fact, optimizing your site for search engine involves combination of different factors and one of those factors is analysis or SEO analysis. If you are looking of a site that offers SEO analysis, you should first know what they actually do. Although there are many SEO analysis for free, if you want a complete and accurate analysis you might want to have your site analyzed by a reliable company.
A reliable SEO site analysis should first have you a statistical data. The statistical data are research results which include not just stats about your site but also other information. This may be the number of people searching sites everyday on your keyword, info about your competition and other information. The SEO analysis should also have explanations of terms. This is important for you to understand the data. Then you should also be provided with specific keyword research and key phrases that are perfect for your site. Needless to say, a good recommendation is something that a reliable SEO provides it clients.
Once you are provided with the statistical data, you should have also evidence proving the data to be true. Your facts are therefore shown to be reliable. After providing you with corroborative evidence, the company should also provide you with specific findings and data that you can use for your site, such as list of broken links, navigation crawlability, search engine simulation, site structure and others. Lastly, they should provide you with recommendations or the changes you should have on your site. All the details on how to optimize your search engine is included in a good SEO analysis.
At the same time, what SEO analysis should not have is also something that you should know. The first is solicitation. It is more likely that a company earns from the ads and not for the analysis if their site sis overcrowded with ads, endorsements and sponsored links. Also, a reliable company knows that there should not be irrelevant statistics that may confuse you. The data must not have information that you have no use for and all data should be relevant. At the same time, you must know that there is no way any company can predict how a site will do in the future in terms of search engine. Therefore, the same goes for your site. Lastly, all findings should be highly understandable and should not be vague.